Contact

(3.8)

(2.2k Review)

Grow

Shrenik Parmar

Shrenik Parmar is the Founder of DegreeLabs and a mentor focused on helping students build real capability before graduation through structured learning, global immersion, and industry-linked opportunities.

Course table of content

Lesson 1: Introduction to SEO

Overview of Search Engine Optimization (SEO) and its importance in digital marketing.
Understanding how search engines work (crawling, indexing, and ranking).
Key SEO concepts: organic search, paid search, and SERPs (Search Engine Results Pages).

Lesson 2: Keyword Research and Strategy

Introduction to keyword research tools (Google Keyword Planner, SEMrush, Ahrefs).
How to find high-value keywords for your content and website.
Understanding search intent and how to align keywords with user needs.

Lesson 3: On-Page SEO Optimization

Importance of on-page SEO for improving search rankings.
Optimizing key elements: title tags, meta descriptions, headers, and URL structure.
Best practices for keyword placement and content optimization to improve relevance.

Lesson 4: Technical SEO Basics

Understanding technical SEO and how it impacts website performance.
How to improve site speed, mobile-friendliness, and secure browsing (SSL).
Optimizing site architecture for better crawling and indexing (XML sitemaps, robots.txt, etc.).

Lesson 5: Link Building and Off-Page SEO

Introduction to link building and its role in boosting domain authority.
Strategies for acquiring high-quality backlinks through content marketing, guest blogging, and outreach.
Social signals and other off-page SEO factors that influence rankings.

Lesson 6: SEO Analytics and Reporting

Understanding how to track SEO performance using tools like Google Analytics and Google Search Console.
Key metrics to measure SEO success: traffic, bounce rate, keyword rankings, and conversions.
How to analyze and report on SEO progress to adjust strategies for better results.

Lesson 1: Introduction to SEO

Overview of Search Engine Optimization (SEO) and its importance in digital marketing.
Understanding how search engines work (crawling, indexing, and ranking).
Key SEO concepts: organic search, paid search, and SERPs (Search Engine Results Pages).

Lesson 2: Keyword Research and Strategy

Introduction to keyword research tools (Google Keyword Planner, SEMrush, Ahrefs).
How to find high-value keywords for your content and website.
Understanding search intent and how to align keywords with user needs.

Lesson 3: On-Page SEO Optimization

Importance of on-page SEO for improving search rankings.
Optimizing key elements: title tags, meta descriptions, headers, and URL structure.
Best practices for keyword placement and content optimization to improve relevance.

Lesson 4: Technical SEO Basics

Understanding technical SEO and how it impacts website performance.
How to improve site speed, mobile-friendliness, and secure browsing (SSL).
Optimizing site architecture for better crawling and indexing (XML sitemaps, robots.txt, etc.).

Lesson 5: Link Building and Off-Page SEO

Introduction to link building and its role in boosting domain authority.
Strategies for acquiring high-quality backlinks through content marketing, guest blogging, and outreach.
Social signals and other off-page SEO factors that influence rankings.

Lesson 6: SEO Analytics and Reporting

Understanding how to track SEO performance using tools like Google Analytics and Google Search Console.
Key metrics to measure SEO success: traffic, bounce rate, keyword rankings, and conversions.
How to analyze and report on SEO progress to adjust strategies for better results.

Review of this Course

4.9

(1.2k Review)

James Patel,

Jan 15, 2025

"Learly made learning easy and fun. I explored data science and UI/UX design at my own pace. The detailed courses and hands-on projects helped me build confidence and real skills. Highly recommend it!"

James Patel,

Jan 15, 2025

James Patel,

Jan 15, 2025

James Low,

Jan 17, 2025

"This course transformed my skills and confidence! The lessons were clear, engaging, and highly practical. I’ve successfully applied what I learned to real-world projects with great results."

James Low,

Jan 17, 2025

"This course transformed my skills and confidence! The lessons were clear, engaging, and highly practical. I’ve successfully applied what I learned to real-world projects with great results."

James Low,

Jan 17, 2025

"This course transformed my skills and confidence! The lessons were clear, engaging, and highly practical. I’ve successfully applied what I learned to real-world projects with great results."

Price of this course

INR

Enrolled Student:

1,100

Enrolled Student:

1,100

Course level:

Advanced

Course level:

Advanced

Lesson:

Language:

English

Language:

English

Subtitles:

English

Subtitles:

English

Additional recourses:

12 files

Additional recourses:

12 files

Duration:

4 weeks

Duration:

4 weeks

Certificate:

Upon completion of the course

Certificate:

Upon completion of the course

Get Access to This course

Assignment

Plan to dedicate a minimum of 1–2 hours per day to watch course videos, implement SEO strategies on a website, and complete hands-on projects to improve search rankings and optimize content effectively.

Prerequisites

Basic understanding of websites and content management systems (such as WordPress) is helpful but not required. Familiarity with digital marketing concepts and keyword research will be beneficial.

Materials

Access to SEO tools like Google Search Console, Google Analytics, and keyword research tools (e.g., Ahrefs, SEMrush, or Ubersuggest). A laptop or desktop with a stable internet connection is required. Additional SEO resources, templates, and case studies will be provided throughout the course.